The Resource Logo
2011
Illustrator

I was required to come up a name, logo and brand identity for Algonquin College’s new bar/lounge in their Pembroke Campus.
I chose the name The Resource as it has a double meaning of being a) a natural resource ie. wood, metals, etc., something which Pembroke is famous for, and b) a resource like a library or place that is beneficial to students. Both have positive connotations.
The green colour (pantone 349 C) I used for my initial logo was changed to pantone 574 C, a darker, earthier green which better represents an outdoor or natural feel.
I used Avenir for my font, an attractive and modern looking sans serif font.

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